Glossary Design Terms Design All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Filter All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A Adaptive Web Design / Design Adaptive web design is a design approach that adjusts website layouts and content based on screen size and device. It uses flexible grids and media queries to provide an optimal viewing experience across various platforms. Above the Fold / Design Above the fold refers to the portion of a webpage that is visible without scrolling. This area is crucial for conveying key information and engaging visitors immediately. H Heat Map / UX A heat map visually shows website user interactions using color gradients. Warmer colors indicate high activity, helping identify key engagement areas and user drop-offs. L Landing Page / Development A landing page is designed to receive visitors from marketing campaigns, driving a specific action. Focused on a single goal, it includes clear messaging, visuals, and a call to action for conversions. R Responsive Web Design / Development Responsive web design ensures websites adjust to display properly on various devices and screen sizes. It uses flexible grids and media queries, improving usability and supporting mobile friendliness. U User Experience / Development User experience (UX) is the overall feeling a person has when interacting with a website or product. A positive UX ensures visitors find what they need quickly, increasing engagement and conversions. User Interface / Development User interface (UI) is the visual layer of a website or app, guiding user interaction. A good UI is intuitive and appealing, making navigation easier without confusion. W Wireframes / Design Wireframes are basic visual guides outlining webpage structure and layout without focusing on design details. They help align on functionality and user flow early in the design process.