The Refresh: Realign your brand

21 May 2025 / Registration Closed

A full rebrand is a big lift—and it isn’t always in the budget. That’s why it’s important to know when and how to refresh your brand to strike the right balance between consistency and change.

Learn how to realign your brand with your evolving business—without the cost or chaos of a full rebrand

Branding plays an integral role in building customer trust, but that goes out the window when your brand doesn’t grow alongside your business. It’s time to make the shift from treating branding as a one-time exercise to an ongoing strategic process.

Instead of defaulting to a full rebrand, a targeted refresh can help realign your brand while preserving its equity. This approach keeps your messaging and visual assets consistent by developing reusable brand tools like shared templates and scalable brand systems. The result is a strong, cohesive brand presence without unnecessary disruption.

What you’ll learn

In this session, we’ll walk you through practical tools to audit your brand, align internal teams, and maintain consistency while evolving with your business.

You’ll leave with actionable strategies to:

  • Identify when your brand needs a refresh (not a full rebrand)
  • Execute a brand refresh using your existing assets
  • Align internal teams to maintain consistency
  • Strengthen your messaging, visuals, and customer experience
Founder, Up&Out

Kelsea Gust

After a decade helping B2B startups build 360° brands from scratch and maintaining them through hyper-growth in-house, Kelsea started Up & Out, a fully-fractional agency focused on branding and growth marketing for startups.

Specializing in rebrands and refreshes, her approach prioritizes quality over quantity, focusing on channels and assets most critical to reaching the next stage of growth.

Watch The Webinar

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