Digital Marketing Strategy

A Digital Marketing Strategy is the overarching plan for your online presence and may include Search Engine Marketing & Optimization, Paid Advertising, Content Development, Social Media Marketing, Email Marketing and more. We specialize in analyzing your current situation and developing a measurable strategy to address your online marketing challenges and deliver on your goals.

We can help you create a full email marketing strategy and select or set up your email marketing system or customer relationship management solution. We work with you to ensure your process complies with Canadian Anti-Spam Legislation (CASL) and can develop personas for behavioural segmenting and drip marketing to create email series that speak to different types of customers as they build their relationship with you.

We can help you attract visitors to your content and convert them into leads and customers. We believe in building websites that gather rich data and provide dynamic, powerful tools to craft effective content and run great campaigns.

We help you develop your social ID and voice, audit current channel performance, identify key channels for specific conversations, provide influencer mapping, editorial templates, tool selection and produce tactics for key promotions or initiatives.