Strategy The 5 Roles AI Can Play on Your Content Team (and None Are “Writer”) Elizabeth Holloway Strategy 7 mins read June 16, 2025 Blog Strategy The 5 Roles AI Can Play on Your Content Team (and None Are “Writer”) The 5 Roles AI Can Play on Your Content Team (and None Are "Writer") - Table of Contents Why AI hasn’t worked for you yet Reimagining how we use AI What’s the takeaway? Share This Article Facebook Twitter LinkedIn Email AI is everywhere in content marketing, but the results often fall short. Instead of saving time, teams end up editing generic output that lacks voice, nuance, or strategy. The problem isn’t whether AI can write. It’s that most tools aren’t built to reflect your voice, audience, or goals. When used well, though, AI can be a powerful partner, one that helps you spot gaps, organize ideas, and move faster without sacrificing quality. In this post, we’ll explore five high-impact roles AI can play on your content team. These aren’t about replacing writers, but about supporting the work that makes content great. We’ll also show how WunderWriter, our purpose-built GPT agent, is designed to fill those roles. Why AI hasn’t worked for you yet If you’ve experimented with AI tools to generate content, you’ve likely run into a familiar problem: the results feel hollow. The language might be clean, but the content lacks depth, voice, and purpose. It often sounds like it was written by someone who understands grammar, but not your audience. That’s because most AI tools aren’t designed with your strategy in mind. They don’t know your customer journey, your brand guidelines, or what actually drives results for your team. The output may look polished at a glance, but it rarely holds up under closer review. When AI is trained on the right inputs, such as your editorial standards, your SEO priorities, your messaging frameworks, it becomes a valuable extension of your team. It helps outline, refine, and repurpose content in a way that supports your goals and preserves your voice. The goal isn’t to scale mediocre content faster. It’s to make strong content easier to create. That’s why we created the WunderWriter agent WunderWriter supports content teams across every stage of the process, from strategy to execution. It helps plan editorial calendars using proven frameworks like AIDA and PAS, optimize content for SEO without sacrificing readability, and ensure brand alignment through thoughtful editing and tone refinement. It can also tailor content for specific platforms, whether you’re turning a blog post into Instagram Reels, LinkedIn carousels, or Facebook event pages. For content leads, it acts as a creative partner that offers headline ideas, CTA variations, and campaign angles to support internal reviews, training, and scale without losing quality. Reimagining how we use AI Most people think of AI as just a copywriter, but it’s capable of so much more than that. With the right training and context, you can turn your AI tools into a full-fledged Head of Content. Whether it’s analyzing what’s working, planning your content calendar, cleaning up your copy, or content ideation, AI goes from a generic writer to a strategic partner that helps take the guesswork out of your content marketing. So let’s take a closer look at the roles your new Head of Content can fill. The Analyst AI is at its best when it has data to work with. As an analyst, WunderWriter helps surface insights hidden in your existing content, identifying what’s performing, what’s under-leveraged, and where strategic gaps may be holding you back. It can point to missing funnel stages, repetitive themes, or SEO opportunities you’ve overlooked. Use it to audit a blog archive, refresh old assets, or kick off a content strategy with more clarity than guesswork. Try this: Paste in a few recent blog posts and ask, What funnel stages are overrepresented here? What’s missing? The Planner Planning content that aligns with your goals and your audience’s journey takes time. As a planner, WunderWriter helps generate editorial calendars using frameworks like AIDA or PAS, clusters content for SEO and campaign cohesion, and maps topics to each stage of the buyer journey. It takes your inputs such as audience, goal, or theme and returns a structured plan you can start executing with confidence. Try this: Ask, Create a two-month content calendar for [buyer’s stage] leads in the [industry type] sector, targeting [audience persona or role]. Use the AIDA framework to guide structure and messaging, aligning each post with common [pain points or goals] at the consideration stage. The Editor Even strong content benefits from a second set of eyes. As an editor, WunderWriter helps review grammar, tone, voice, and structure to ensure your message lands clearly and consistently. It applies readability best practices, supports your brand tone, and aligns copy with SEO guidelines so you can publish with confidence. Use it to tighten drafts, elevate clarity, or bring scattered messaging into focus. Try this: Paste in a rough blog draft and ask, Can you revise this for clarity, tone, and SEO alignment? The Coach Creative work often starts with a blank page and a blinking cursor. As a coach, WunderWriter offers a judgment-free space to explore ideas, test messaging, and unlock momentum. It can help you brainstorm headlines, refine CTAs, or workshop campaign angles until something clicks. Whether you’re stuck on the opening line or looking for a fresh spin on a familiar topic, WunderWriter is there to help you think it through. Try this: Ask, Generate five compelling headline options for a campaign aimed at reducing churn among [audience type] in the [SaaS category or product name] space. Headlines should reflect key concerns like [top churn reasons or objections] and appeal to [emotional or strategic benefits]. The Repurposer One great idea deserves more than one format. As a repurposer, WunderWriter helps you stretch the value of your content by adapting it for different platforms and audiences. It can turn a blog post into an Instagram caption, a LinkedIn carousel, an email teaser, or a short-form script. Instead of starting from scratch every time, you can remix what you already have into assets that meet people where they are. Try this: Paste in a blog article and ask, Can you rewrite this [blog post/text snippet] into a LinkedIn post that speaks to [target persona] in the [industry or sector]? Include a conversational hook that addresses [a relatable pain point, trend, or curiosity] and end with a CTA encouraging [desired next step]. What’s the takeaway? Content teams aren’t short on talent. They’re short on time, bandwidth, and support. The five roles above are critical to doing content well, but too often they fall through the cracks because no one has the capacity to fully own them. That is why WunderWriter exists. It is not here to replace writers, strategists, or editors. It is here to support them by stepping into the parts of the workflow that usually get rushed, skipped, or deprioritized. WunderWriter is built specifically to handle all five of these functions, developed by a digital marketing agency that works inside the full lifecycle of campaigns every day. It is practical, smart, and made for the way real content teams actually work. Share This Article Facebook Twitter LinkedIn Email Previous Audio When the Headlines Hurt: Why Allyship Can’t Take a Day Off June 9, 2025 Next Audio Writing for Real People: How to Tell Inclusive Stories that Land June 30, 2025 Other articles you might like UX vs Web Design: The Overlooked Difference That Changes Everything Elizabeth Holloway Design 8 mins read July 28, 2025 8 Design Principles That Shape Every Great Visual Experience Elizabeth Holloway Design 5 mins read July 21, 2025 Rethinking AI in Philanthropy: Enhancing Decision-Making and Values Alignment Mohamed Hamad Strategy 4 mins read July 14, 2025 Strategic Storytelling: The New Superpower for B2B Brands in a Noisy World Mohamed Hamad Branding 5 mins read July 7, 2025 Categories Strategy Campaigning Design Development Social Media Branding Team Work Expertise Digital Marketing Branding Web HubSpot CRM WunderLand Blog Book a Call Book a Call Search this website
UX vs Web Design: The Overlooked Difference That Changes Everything Elizabeth Holloway Design 8 mins read July 28, 2025
8 Design Principles That Shape Every Great Visual Experience Elizabeth Holloway Design 5 mins read July 21, 2025
Rethinking AI in Philanthropy: Enhancing Decision-Making and Values Alignment Mohamed Hamad Strategy 4 mins read July 14, 2025
Strategic Storytelling: The New Superpower for B2B Brands in a Noisy World Mohamed Hamad Branding 5 mins read July 7, 2025