Branding Web Sites


The mandate

Mindspace wanted us to help them better position themselves and articulate their various offerings, generate leads, and convert website visitors into repeat customers. 

They needed a modern, content-rich website with a professional, educational and accessible design that embodied their values and promoted their new service offerings.

The work

  • Building the Platform

    To build their responsive, bilingual and mobile optimized website, we had to develop custom plugins with integrations to their external 3rd-party tools.

    Mindspace runs classes and group workshops that are managed in their back-office system, MindBody Online. To display their class data and booking space availability, we built a custom integration to pull in live data, and update call to actions that reflect current class statuses.

  • Making the Transition

    As part of their new brand, Mindspace was changing their website’s domain from to to emphasize their broader service offerings. This created an SEO challenge of maintaining their search rank and transitioning to a new content strategy.

    To achieve the new website’s objectives, we developed a content strategy and information architecture. Working with SEO specialist CT Moore, we created a detailed SEO & 301 redirection plan, remapping all key pages to their new locations and updated their meta content to ensure continuity and improve their SEO value.

  • Refreshing the Brand

    Being a Mindfulness Centre that values simplicity and peace of mind, they wanted a sense of calmness and whimsy in their brand refresh that was information-rich, but uncluttered.

    We developed a UX workflow & design thats showcases the clinic's wide range of services and content, that effectively captures leads across the site. To embody their brand goals, we designed custom illustrations to personify mindfulness.

Making mindful changes

Post-launch KPIs were monitored and reported on using a custom Google Data Studio dashboard. These measurements allowed us to continuously optimize the site while keeping track of conversions and campaign performance.

We worked with Third Wunder to revamp our web presence, refresh our brand, and express our vision for mindfulness and wellbeing. I especially appreciated how mindful Third Wunder was in designing an experience that is an extension of what our customers have come to expect from us.

We’ve had a great experience working with Third Wunder. They know how to balance understanding our business needs with focusing on achievable development goals so we don’t get too lost in the planning weeds or miss opportunities. They were able to deliver simple, elegant design on our initial site build, and produce a blazing fast site with a user-friendly backend that’s still powerful and able to adapt to our evolving needs.

The results

The new website allowed Mindspace to continuously update and publish educational programs, expand their service offerings and engage with their clients, all while reducing administration and streamlining their workflow by tying in the 3rd-party back-office integrations.