L’Oréal is a world leader in the haircare & cosmetics industry. The group’s mission is to provide the best in beauty innovation to people around the world.
L’Oréal Professionnel wanted to launch an engaging bilingual contest to promote their new line of SerieExpert products. Contestants could win a year of free hair care products from the new line.
Similar to our work with Kérastase, L’Oréal Professionnel wanted to create an experience where contestants would reflect on their hair care needs to get custom product recommendations, and where they could find nearby salons that sold the new line.
L’Oréal Professionnel’s goal was to introduce the new line and improve the data around their customer base by acquiring insights on their clients’ hair care needs. Information collected was captured in their CRM for better direct marketing campaigns with personalized recommendations.