L’Oréal Professionnel #MyExpert
Making Mad-libs
We worked with the L’Oreal Professionnel team to develop experiential copy for the contest pages to address both the tone of the brand and an engaging self-reflective user experience.
To put the user in a better position to see themselves buying the products; we developed a self reflective ‘mad-lib’ style, multi-step diagnostic quiz, where each step asked contestants for information about their hair type, style and care habits. This style of self-reflective campaigning would lead to a higher conversion rate.
Parsing Products
Taking the results from the quiz, we parsed answers submitted through a matrix to present custom product recommendations from the new line.
The results page included a recap of the contestant’s answers, the recommended products, and nearby salons where they could purchase them according to their postal code.
Delivering Results
The bilingual, mobile-responsive landing page was developed to track activity based on language, location, demographics, and more using Google Tag Manager & Analytics. All entries were tracked and reported back to the L’Oreal Professionnel team using easy-to-read & visualized dashboards.
The Results
The #MyExpert campaign was presented at an on-premise hair care event, and attendees flocked to test out the quiz.
Due to this success, L’Oreal Professionnel introduced the quiz to affiliated salons, where owners presented the quiz to clients waiting for their appointment on a tablet. This introduced the new product line to customers at the salon, and owners were able to sell the products directly.
The landing page and quiz saw an incredible 69% conversion rate over the course of the campaign.
Work With Us
Are you ready to grow your business with us? Get in touch and we’ll grab a coffee to discuss your needs. Let’s see what kind of magic we can make together!
