1.0Third Wunderhttps://thirdwunder.com/fr/wpenginehttps://thirdwunder.com/fr/blog/author/wpengine/Cost Per Acquisition - Third Wunderrich600338<blockquote class="wp-embedded-content" data-secret="RqLx9w2KoO"><a href="https://thirdwunder.com/fr/glossary/cpa-2/">Cost Per Acquisition</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://thirdwunder.com/fr/glossary/cpa-2/embed/#?secret=RqLx9w2KoO" width="600" height="338" title="« Cost Per Acquisition » — Third Wunder" data-secret="RqLx9w2KoO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Cost Per Acquisition (CPA) measures how much an advertiser pays for each completed conversion or desired action. It's calculated by dividing total campaign cost by the number of acquisitions to understand spending efficiency.