Uniform Resource Locator

Uniform Resource Locator (URL) is the address used to identify and access a specific resource on the internet. Every webpage, image, video or downloadable file has a unique URL that tells the browser where to find it. A URL typically includes several parts: the protocol (such as https), the domain name (such as example.com), and a path that points to a specific page or file (such as /about or /product/item-123).

A full URL might look like this: https://www.example.org/blog/story-title. In this example, https indicates the protocol, www.example.org is the domain, and /blog/story-title is the path. Some URLs also include parameters (such as ?utm_source=newsletter) that help track how users arrive at a page or personalize what they see. URLs play a vital role in web navigation, user experience and digital marketing.

Well-structured URLs are easy to read, share and remember. They can also support search engine optimization by including relevant keywords and maintaining a clear hierarchy. For example, a URL like /campaigns/climate-action is more meaningful and user-friendly than one filled with random characters or numbers. Marketers, developers and content creators often work together to optimize URLs for clarity, performance and tracking. Whether you are managing a nonprofit campaign, running a content-rich website or developing a SaaS product, understanding how URLs work helps improve accessibility, credibility and search visibility.