Site Catalyst Attribute Import Naming Tool

Site Catalyst Attribute Import Naming Tool is a utility used in conjunction with Adobe Analytics (formerly known as Site Catalyst) to manage and organize the naming conventions for attributes imported into the analytics platform. It plays a key role in maintaining clarity and consistency when integrating external data sources into Adobe Analytics, especially in complex implementations that involve custom dimensions, classifications or offline data.

When organizations import data into Adobe Analytics, such as CRM attributes, product metadata or user profile segments, they must define how those attributes appear and behave within the platform. The Attribute Import Naming Tool helps standardize this process by allowing teams to create structured and consistent names for each attribute. This naming standard makes it easier for analysts, marketers and other stakeholders to understand what each data point represents and how it connects to business objectives.

Using a clear and consistent naming system is critical when managing large datasets or sharing reports across departments. The Attribute Import Naming Tool reduces confusion, prevents naming conflicts and supports clean data mapping during the import process. It also supports long-term scalability by creating a framework for adding new attributes over time. For teams working in enterprise environments or managing global digital properties, this tool helps ensure that imported data aligns with reporting standards and is immediately usable for segmentation, filtering and analysis within Adobe Analytics.