Marketing Research Reinvented

Using AI to Humanize Your Marketing

By now, you’ve probably experimented with a handful of different AI tools to create content. And like a lot of people, you’ve encountered the same issue: without context or direction, a lot of the output is bland, repetitive, and clearly written by AI.

While content creation may be the more publicized use case for AI tools, it’s not the best use of LLMs. The newer reasoning models have the ability to both scale up and improve your marketing research, allowing you to understand any business or service’s market fit like never before.

What you’ll learn

• • How to use AI and tools for general research – Tools like Perplexity, ChatGPT and Gemini Deep Research
  • How to use AI for human and semantic research – Using Reddit conversations, product reviews, or even internal communications like meeting transcripts to gain insights
  • How to use researched information for your branding & marketing – Using AI to create Personas/Buyer Journey

Think different with your use of AI LLM’s and ChatGPT

Start using AI tools for deeper audience understanding and move from time-consuming research to more informed, data-driven decisions.