Médias sociaux Comment tirer parti de LinkedIn pour la visibilité de recherche et les backlinks avec l’essor de la recherche IA Mohamed Hamad Médias sociaux 4 mins read août 18, 2025 WunderLand Médias sociaux Comment tirer parti de LinkedIn pour la visibilité de recherche et les backlinks avec l’essor de la recherche IA Table of Contents Why LinkedIn deserves a spot in your growth strategy LinkedIn: A high-authority content engine Visibility now matters more than clicks Native content wins, here’s how to do it right 5 ways to boost visibility and search value on LinkedIn You don’t need to win every AI result to grow Final Thoughts Let me start with a truth we don’t talk about enough: not all backlinks are created equal. With the rise of AI-powered search, from Google’s Search Generative Experience (SGE) to ChatGPT and Perplexity, what you publish and where you publish it matters more than ever. And right now, few places carry more strategic SEO weight than LinkedIn. Why LinkedIn deserves a spot in your growth strategy Recent data confirms what many of us have felt: when AI overviews appear in search, click-through rates to traditional organic results nosedive. And with Google actively testing a Gemini-powered search mode, the shift isn’t slowing down. But here’s the nuance: while AI may handle top-of-funnel discovery, bottom-of-funnel conversions still need a human touch. Real people still visit websites to sign up, book demos, and make purchases. That means visibility, trust, and brand presence are more important than ever, and LinkedIn delivers all three. LinkedIn: A high-authority content engine AI systems favour high-quality, well-structured, community-endorsed content from trusted domains. That includes Reddit, Quora, GitHub, and yes, LinkedIn. Native LinkedIn content (articles, newsletters, carousels) is crawlable, indexed, and increasingly referenced in AI-generated results. And since AI draws heavily from Google’s top-ranking pages, LinkedIn’s massive domain authority gives your insights a competitive edge. Visibility now matters more than clicks We’re in a phase where being seen and trusted before the click is more powerful than driving the click itself. When you publish valuable insights on LinkedIn, you’re not just engaging with your network, you’re increasing your chances of being cited in AI search results. You’re creating trust signals. You’re building brand equity. And you’re generating backlinks that carry real SEO value. Native content wins, here’s how to do it right Here’s a quick comparison of publishing natively on LinkedIn versus relying solely on traditional blog posts: FeatureLinkedIn Native PostTraditional BlogCrawlable by AI✅ Yes✅ YesBuilt-in Authority✅ High domain authority⚠️ Depends on your site’s DAEngagement Signals✅ Likes, comments, shares boost credibility❌ Limited unless shared externallyDistribution Boost✅ Algorithm-supported reach❌ Requires promotionBacklink Equity✅ Searchable + cited by AI✅ Varies by page rankingSEO Impact✅ Growing in AI search✅ Traditional relevance If you’re still just resharing links to blog posts, it’s time to rethink your approach. LinkedIn prioritizes: Original articles posted through profiles or company pages Newsletters that build recurring readership Carousel PDFs that encourage dwell time Posts with commentary, frameworks, or POVs, not just curated links And guess what? So do AI search engines. Well-structured, decision-enabling content, like comparisons, checklists, or frameworks, gets picked up more often. Especially when it’s skimmable (bullet points), rich in insight, and easy to cite. 5 ways to boost visibility and search value on LinkedIn Focus on mid- and bottom-funnel contentAddress questions your audience asks before converting. Think “Tool A vs. Tool B,” “Best [X] alternatives,” or “How to choose a [Y].” Use native formatsCarousels and articles increase engagement and make your insights easier for AI and users to consume. Link with intentionInclude backlinks to demo pages, case studies, or lead-gen offers, ideally early in your content. Post from your personal profileFounder or leader posts tend to outperform brand pages in reach and engagement. Track influence, not just trafficMonitor branded search growth, social shares, direct visits, and mentions, not just traditional clicks. You don’t need to win every AI result to grow Yes, Google AI Overviews can steal clicks. But most AI citations come from top 10 traditional results anyway. Your focus should still be on building domain authority and content quality, both of which LinkedIn helps amplify. If you’re a newer brand, don’t stress about dominating AI snippets just yet. Instead, build visibility where it counts. Share insights, spark conversations, and earn trust across the platforms your audience already values. Final Thoughts Your audience may never see your blog, but they’ll read your ideas on LinkedIn. And so will AI. With search shifting, it’s not about chasing clicks. It’s about building trust before the click. Treat LinkedIn like a publishing platform. Use it to share original thinking, spark useful conversations, and link back to the moments that matter in your funnel. Because when it comes to visibility in the AI-powered web, the most trusted voice often wins. 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