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Digital Marketing Trends to Watch in 2021

Vivianna Galasso
Vivianna Galasso
Jan 25, 2021
Marketing

It’s safe to say 2020 was a year like no other. But what’s on the menu for marketers in 2021?

Check out our picks for this year’s hottest digital marketing trends to watch out for…

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Funnels are a Horrible Metaphor

Alistair Croll
Alistair Croll
Apr 29, 2015
Marketing

If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.

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GDPR & CASL: What’s the difference?

Marissa Norton
Marissa Norton
Aug 30, 2018
Marketing

If you’re CASL compliant, are you also GDPR compliant? We break down the new GDPR laws and how you can protect yourself and your clients.

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GDPR: Your rights and data types

Marissa Norton
Marissa Norton
Aug 15, 2018
Marketing

We’re coming at you with part 2 of our GDPR series! Stay compliant using our easy-to-follow breakdown of what your rights are and the different data types.

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Instagram Shopping – Are you taking advantage of it?

Marissa Norton
Marissa Norton
Apr 21, 2020
Marketing

Ready to take eCommerce to the next level? Learn how Instagram Shopping can boost sales and traffic to your site and promote your brand online.

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King of the CASL

Liesl Barrell
Liesl Barrell
Feb 2, 2015
Marketing

With 2.5 years more to go before the stakes really kick in for Canadians, we’ve put together a short email marketing primer to help you rule the CASL

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Self-gifting: Marketing & “Treat Yourself” culture

Marissa Norton
Marissa Norton
Oct 13, 2017
Marketing

We’re taking a look at self-gifting and treat yo’self culture with some consumer insights, as well how brands and marketers are shaping this behaviour with incentives, features and messaging in their campaigns…

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Step Up Your Marketing Game with Bill Murray

Stephen Young
Stephen Young
Jan 26, 2016
Marketing

Amidst a sea of new tech, tools and slogans, losing sight of the forest for the trees is increasingly easy. In celebration of Groundhog Day, here are 4 ways you can up your marketing game inspired by Everyone’s Cool Uncle, Bill Murray.

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What Artists Can Learn From Marketers

Emily Hill
Emily Hill
May 27, 2015
Marketing

Smart, measurable marketing requires creativity and ingenuity (talents you already have, bae!) Stop neglecting your marketing efforts and missing out on potential growth, here’s how artists can tap into their inner marketers—no selling your soul required…

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