Digital Marketing Trends to Watch in 2021
It’s safe to say 2020 was a year like no other. But what’s on the menu for marketers in 2021?
Check out our picks for this year’s hottest digital marketing trends to watch out for…
Funnels are a Horrible Metaphor
If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.
GDPR & CASL: What’s the difference?
If you’re CASL compliant, are you also GDPR compliant? We break down the new GDPR laws and how you can protect yourself and your clients.
GDPR: Your rights and data types
We’re coming at you with part 2 of our GDPR series! Stay compliant using our easy-to-follow breakdown of what your rights are and the different data types.
Instagram Shopping – Are you taking advantage of it?
Ready to take eCommerce to the next level? Learn how Instagram Shopping can boost sales and traffic to your site and promote your brand online.
King of the CASL
With 2.5 years more to go before the stakes really kick in for Canadians, we’ve put together a short email marketing primer to help you rule the CASL
Self-gifting: Marketing & “Treat Yourself” culture
We’re taking a look at self-gifting and treat yo’self culture with some consumer insights, as well how brands and marketers are shaping this behaviour with incentives, features and messaging in their campaigns…
Step Up Your Marketing Game with Bill Murray
Amidst a sea of new tech, tools and slogans, losing sight of the forest for the trees is increasingly easy. In celebration of Groundhog Day, here are 4 ways you can up your marketing game inspired by Everyone’s Cool Uncle, Bill Murray.
What Artists Can Learn From Marketers
Smart, measurable marketing requires creativity and ingenuity (talents you already have, bae!) Stop neglecting your marketing efforts and missing out on potential growth, here’s how artists can tap into their inner marketers—no selling your soul required…
