Add These 10 Marketing Books to Your Library Marissa Norton Mar 10, 2021 Marketing Looking to expand your marketing book arsenal? Or just curious about the latest findings in the digital sphere? Here’s 10 books to check out.
Digital Marketing Trends to Watch in 2021 Vivianna Galasso Jan 25, 2021 Marketing It’s safe to say 2020 was a year like no other. But what’s on the menu for marketers in 2021? Check out our picks for this year’s hottest digital marketing trends to watch out for…
Instagram Shopping – Are you taking advantage of it? Marissa Norton Apr 21, 2020 Marketing Ready to take eCommerce to the next level? Learn how Instagram Shopping can boost sales and traffic to your site and promote your brand online.
GDPR & CASL: What’s the difference? Marissa Norton Aug 30, 2018 Marketing If you’re CASL compliant, are you also GDPR compliant? We break down the new GDPR laws and how you can protect yourself and your clients.
GDPR: Your rights and data types Marissa Norton Aug 15, 2018 Marketing We’re coming at you with part 2 of our GDPR series! Stay compliant using our easy-to-follow breakdown of what your rights are and the different data types.
Self-gifting: Marketing & “Treat Yourself” culture Marissa Norton Oct 13, 2017 Marketing We’re taking a look at self-gifting and treat yo’self culture with some consumer insights, as well how brands and marketers are shaping this behaviour with incentives, features and messaging in their campaigns…
Step Up Your Marketing Game with Bill Murray Stephen Young Jan 26, 2016 Marketing Amidst a sea of new tech, tools and slogans, losing sight of the forest for the trees is increasingly easy. In celebration of Groundhog Day, here are 4 ways you can up your marketing game inspired by Everyone’s Cool Uncle, Bill Murray.
What Artists Can Learn From Marketers Emily Hill May 27, 2015 Marketing Smart, measurable marketing requires creativity and ingenuity (talents you already have, bae!) Stop neglecting your marketing efforts and missing out on potential growth, here’s how artists can tap into their inner marketers—no selling your soul required…
Funnels are a Horrible Metaphor Alistair Croll Apr 29, 2015 Marketing If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.