What is website accessibility, and why is it important?

Website accessibility ensures that all users, including those with disabilities, can navigate and interact with your site. It’s crucial for promoting Diversity, Equity, and Inclusion (DEI), improving user experience, and reaching a broader audience.

What are the Web Content Accessibility Guidelines (WCAG), and what do they include?

WCAG provides a framework for making digital content accessible, based on four principles: perceivable, operable, understandable, and robust (POUR). These principles guide the creation of inclusive and user-friendly websites.

How does website accessibility benefit businesses?

Accessibility expands your audience by catering to over one billion people globally with disabilities, improves SEO rankings, enhances user satisfaction, and demonstrates a commitment to DEI and corporate social responsibility.

What steps can businesses take to make their websites more accessible?

Businesses can improve accessibility by ensuring clear navigation, using descriptive alt text, optimizing colour contrast, providing captions for videos, ensuring keyboard accessibility, and using semantic HTML for better screen reader compatibility.

What tools can be used to test website accessibility?

Accessibility testing tools like WAVE, Lighthouse, and Axe can identify common issues. Manual testing with screen readers like JAWS or NVDA and user testing with people with disabilities provide deeper insights.

Website Accessibility Is Crucial for DEI

What Are Website Accessibility Standards?
Is Website Accessibility a Legal Requirement?
Why Check Website Accessibility?
What Is Website Accessibility Testing?
How to Check Website Accessibility
How to Make Your Website Accessible
Final Thoughts

Website accessibility is more than a technical requirement; it’s a reflection of a company’s commitment to Diversity, Equity, and Inclusion (DEI). Ensuring that your website is accessible means that everyone, regardless of their abilities, can interact with your content. This article delves into why website accessibility is essential for DEI and provides actionable insights to help you enhance your website’s user experience.

What Are Website Accessibility Standards?

Website accessibility standards are guidelines designed to make web content more accessible to people with disabilities. The most widely recognized set of guidelines is the Web Content Accessibility Guidelines (WCAG), which is based on four principles known as POUR:

Perceivable: Information and user interface components must be presentable to users in ways they can perceive.
Operable: User interface components and navigation must be operable.
Understandable: Information and the operation of the user interface must be understandable.
Robust: Content must be robust enough to be reliably interpreted by a wide variety of user agents, including assistive technologies.

Is Website Accessibility a Legal Requirement?

In many regions, website accessibility is not just a best practice but a legal requirement. For example, in the United States, the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act mandate that digital content be accessible to people with disabilities. Non-compliance can result in legal actions, fines, and damage to a company’s reputation. Therefore, understanding and implementing these requirements is crucial for mitigating legal risks and fostering an inclusive environment.

Why Check Website Accessibility?

Improving website accessibility offers a range of significant benefits, both tangible and intangible, that can positively impact your organization and its audience.

Wider Audience Reach

One of the primary advantages of an accessible website is the potential to reach a broader audience. Over one billion people globally live with some form of disability. By ensuring your website is accessible, you open your digital doors to this large and often underserved demographic. This can lead to increased traffic, greater engagement, and a more diverse user base, ultimately translating into higher conversion rates and a more inclusive brand image.

Enhanced User Experience

Accessibility enhancements often improve the overall user experience for everyone, not just individuals with disabilities. For instance, ensuring clear navigation benefits all users, as does providing text alternatives for images. Features designed for accessibility, such as high contrast modes or text-to-speech options, can aid users in various situations, such as browsing in bright sunlight or multitasking. An accessible website is typically more user-friendly, intuitive, and efficient, leading to greater user satisfaction and loyalty.

Reflects Company Values

Prioritizing website accessibility demonstrates a strong commitment to Diversity, Equity, and Inclusion (DEI). It signals to your audience that you value all users and are dedicated to providing equal access to your digital content. This can enhance your brand’s reputation and build trust with your audience. Consumers are increasingly aware of and interested in supporting brands that align with their values. By investing in accessibility, you not only meet the needs of a diverse audience but also position your brand as socially responsible and inclusive.

Compliance and Legal Benefits

In many regions, ensuring website accessibility is a legal requirement. Laws such as the Americans with Disabilities Act (ADA) in the United States and the Accessibility for Ontarians with Disabilities Act (AODA) in Canada mandate that digital content be accessible to people with disabilities. Non-compliance can result in legal actions, fines, and significant reputational damage. By proactively addressing accessibility, you mitigate these risks and ensure your website complies with relevant regulations, avoiding potential legal issues.

Competitive Advantage

Making your website accessible can also give you a competitive edge. As accessibility becomes more prominent, businesses that lead in this area can differentiate themselves from competitors. An accessible website can attract and retain customers who might otherwise be excluded, providing a unique selling point. It can also enhance your search engine optimization (SEO), as search engines favor websites that are well-structured and user-friendly, potentially improving your rankings and visibility.

Better SEO Performance

Accessible websites often rank better in search engines. Search engines like Google value user-friendly sites that provide a good user experience. Many accessibility practices, such as using proper heading structures, alt text for images, and clear navigation, align with SEO best practices. By making your website accessible, you also improve its search engine performance, driving more organic traffic to your site.

Focusing on accessibility can be a key part of your corporate social responsibility (CSR) strategy. It demonstrates that your organization is committed to creating an inclusive digital environment and taking steps to support all users. This commitment can enhance your brand’s image and foster goodwill among your customers and the wider community.

What Is Website Accessibility Testing?

Website accessibility testing involves evaluating your site to ensure it meets accessibility standards. There are two main types of testing:

Manual Testing: Involves checking the site with various assistive technologies and evaluating it against accessibility guidelines.
Automated Testing: Uses tools like WAVE and Lighthouse to scan your site for common accessibility issues.

How to Check Website Accessibility

Conducting a thorough accessibility audit involves several steps:

Automated Tools: Start with automated tools like WAVE, Lighthouse, or Axe to identify obvious issues.
Manual Testing: Use assistive technologies like screen readers (e.g., JAWS, NVDA) to manually check your site.
User Testing: Involve users with disabilities to gain real-world insights into the accessibility of your site.

How to Make Your Website Accessible

Making your website accessible involves a series of practical steps to ensure that all users, including those with disabilities, can interact with your content effectively. Here are detailed guidelines to help you enhance your website’s accessibility:

Navigation

Clear and Consistent Navigation: Ensure that your website has a clear and consistent navigation structure. Use straightforward menus, consistent headings, and a logical flow to help users find information easily.
Descriptive Link Text: Use descriptive and meaningful link text that clearly indicates the link’s destination, avoiding vague terms like “click here.”
Multiple Navigation Options: Provide several ways for users to navigate your site, such as a site map, search functionality, and breadcrumb trails.

Typography

Readable Fonts: Choose fonts that are easy to read, avoiding overly decorative or complex typefaces.
Font Size and Scalability: Ensure that text can be resized without loss of content or functionality. Use relative units (like ems or percentages) rather than absolute units (like pixels) for font sizes.
Color Contrast: Maintain high contrast between text and background to ensure readability for users with visual impairments. Tools like WebAIM’s contrast checker can help assess and improve color contrast.

Visual Elements

Iconography: Use simple and easily recognizable icons. Ensure that icons are accompanied by text labels to aid understanding.
Color Contrast: Similar to typography, ensure that visual elements have sufficient color contrast. Avoid relying solely on color to convey information.
Alt Text for Images: Provide descriptive alt text for all images. This helps screen readers convey the content of images to visually impaired users.
Avoid Flashing Content: Avoid using content that flashes or flickers, as it can trigger seizures in individuals with photosensitive epilepsy.

Alt Tags: Use alt tags to describe the content and function of images. Ensure alt text is concise yet descriptive enough to convey the image’s purpose.
ARIA Labels: Implement ARIA (Accessible Rich Internet Applications) labels to provide additional information to assistive technologies. Use ARIA roles, properties, and states to enhance HTML semantics.
Semantic HTML: Use proper HTML5 semantic elements like <header>, <nav>, <main>, <section>, and <footer> to give structure and meaning to your content. This improves navigation and comprehension for screen reader users.

Multimedia Content

Captions and Transcripts: Provide captions for all video content and transcripts for audio content. This helps users who are deaf or hard of hearing.
Keyboard Accessibility: Ensure that all interactive elements (e.g., forms, buttons, and links) can be navigated and activated using a keyboard. Avoid keyboard traps where users can become stuck.
Accessible Carousels and Slideshows: Ensure that carousel and slideshow controls are accessible via keyboard and provide pause/play buttons to allow users to control playback.

Conversion Optimization

Form Accessibility: Ensure that forms are clearly labeled and instructions are provided. Use fieldset and legend tags to group related form elements and provide context.
Error Identification and Recovery: Clearly indicate form errors and provide suggestions for recovery. Use ARIA live regions to alert screen reader users of errors dynamically.
Task Pacing: Break down complex tasks into smaller, manageable steps. Provide clear instructions and progress indicators.

Site Speed & Performance

Performance Optimization: Use tools like GT Metrix or Google’s PageSpeed Insights to assess and improve your site’s performance. Optimize images, leverage browser caching, and minimize JavaScript to enhance load times.
Mobile Optimization: Ensure that your website is fully responsive and performs well on mobile devices. Mobile users, including those with disabilities, should have the same level of access and usability as desktop users.

Final Thoughts

Improving website accessibility is a critical step in expressing your values and telling your story to a wider audience. By ensuring your website is accessible, you not only comply with legal requirements but also promote DEI, enhance user experience, and reach a broader audience. How accessible is your website to everyone, and what steps will you take to improve it?

DEI & Accessibility Working Toward an Inclusive and Accessible Society Diversity, Equity and Inclusion (DEI) is about more than capitalizing on a trend. Fostering an inclusive and accessible environment both in the workplace and in your digital presence shows the world that you're invested iin a brighter future. Get in touch to learn how your company can benefit from DEI and accessibility practices.

FAQ

What is website accessibility, and why is it important?

Website accessibility ensures that all users, including those with disabilities, can navigate and interact with your site. It’s crucial for promoting Diversity, Equity, and Inclusion (DEI), improving user experience, and reaching a broader audience.
What are the Web Content Accessibility Guidelines (WCAG), and what do they include?

WCAG provides a framework for making digital content accessible, based on four principles: perceivable, operable, understandable, and robust (POUR). These principles guide the creation of inclusive and user-friendly websites.
How does website accessibility benefit businesses?

Accessibility expands your audience by catering to over one billion people globally with disabilities, improves SEO rankings, enhances user satisfaction, and demonstrates a commitment to DEI and corporate social responsibility.
What steps can businesses take to make their websites more accessible?

Businesses can improve accessibility by ensuring clear navigation, using descriptive alt text, optimizing colour contrast, providing captions for videos, ensuring keyboard accessibility, and using semantic HTML for better screen reader compatibility.
What tools can be used to test website accessibility?

Accessibility testing tools like WAVE, Lighthouse, and Axe can identify common issues. Manual testing with screen readers like JAWS or NVDA and user testing with people with disabilities provide deeper insights.

Table of Contents

How Website Accessibility Is Central to DEI