If you’re creating ads for display networks, you’ll need various dimensions and formats, an eye-catching design, and a working knowledge of dos and don’ts.
1. Quick N’ Easy Designing: Canva
For those who aren’t proficient in Photoshop, Sketch, or other designing software, Canva is a great and easy alternative that allows users to create designs for tons of use cases – including banner ads.
You can choose from templates or start from scratch and, for the most part, you can use Canva for free. Their paid version is also available and allows you to use more design and export options.
2. Ultimate Inspo Site: AdEspresso
Not only is this site great to check out cool creative, it’s a great research tool to help you with message-matching, industry trends and how different brands are tackling similar messaging.
You can filter ads by placement (desktop or right column), industry, objective and attributes, along with searching for specific subjects so you can think of different approaches to copy, design, placement and more!
3. For The Designer: Sketch App Resources
If you’re on a tight budget, have limited time or like to avoid spending hours looking up specs that are easily accessible for free, then Sketch App Resources is for you.
There are over 3000 sketch files available for free downloads created by designers, for designers. Use them for easy standardized banner templates and you can easily apply your designs to the containers without needing to look up various dimensions.
- Facebook Ad Optimizations
- Google Ad Sizes
- Templates for Social Media Marketing
- For our Photoshop homies, here’s a link to Spinfluence’s free templates
4. Easy Peasy Image Optimizations: Landscape
Have you ever spent hours editing and resizing your social imagery? You can now rest easy knowing you will NEVER have to do that again thanks to Landscape.
Landscape is an simple and effective tool from Sprout Social that allows you to upload an image and select which sizes, channels and locations you need optimizations for. In one simply drag ‘n drop upload, you can create images for Facebook, Instagram, Twitter and more! These include organic imagery as well as dimensions frequently used for ads or boosted/sponsored posts on social.
5. Be Proactive: Facebook Grid Tool
Facebook only allows advertisers to have 20% text on their ads to avoid feeds looking spammy (yeah, it can be super frustrating). This can often be even more problematic if there’s text in the image you’re using, like “STOP” on a stop sign, or words on a t-shirt for sale.
Facebook does, however, provide a handy tool to test your ads before going knee deep or scheduling. Once you’ve finished a quick mockup, run it through the tool to make sure you’re on the right track. When you’ve confirmed you’re good to go, you can optimize for other across Facebook dimensions.
The 20% rule is finicky and you can easily work your way around it – check out this blog post from Jon Loomer for advanced tricks. For some other social tools, check out this post on some general crowd pleasers we love!
Banner Blindness Be Gone
Those are just a few of our favs to fight banner blindness and great stunning assets. Did we miss any of yours? Let us know in the comments…
As always, happy marketing!