Community Management

Engaging with your fans and building a community are NOT the same thing.”

Mitch Joel, author of Six Pixels of Separation
Executing a social media strategy through consistent day-to-day community management is crucial to meeting your goals on social media and keeping the conversation going with your audience.

We provide community management on a long or short-term basis, and work with you and your internal resources to ensure a seamless brand voice. We can also help develop your social media strategy or specific campaign initiatives as needed to drive specific activations.

Services Include:

  • Editorial calendars
    Creating editorial calendar templates and planning future content.
  • Community updates
    Maintaining your various properties across your digital ecosystem (Facebook, Twitter, Instagram, Google+, LinkedIn, SlideShare, Pinterest, etc.)
  • Social campaigns
    Creating and running user-generated content campaigns and other social initiatives.
  • Content creation and curation
    Producing graphics and copy for use across your social networks.
  • Managing social ad spend
    Promoting posts and tweets, and running paid social campaigns as needed.
  • Reporting
    Regular updates with actionable insights for data-driven decision-making.
  • Events community coverage
    Live-tweeting, pre-scheduled posts and other coverage across social networks during a live or virtual event (e.g. conference, webinar, Twitter chat).
  • Influencers
    List-building, seeding and outreach (social PR) to bloggers, advocates and influential subject matter experts.
  • Blogging and comment moderation
    Crafting longform content for timely posts and moderating user comments.
  • Webinars (hosting/guesting)
    Running webinars and providing live support.
  • Staff training sessions
    Knowledge transfer, updates on best social media practices and platforms/tools, preparation for campaigns, social media crisis planning and simulation.
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